Reviewed by Eric Saeger
Mixed bag, thy name is The Hit Back. At the start this DIY album behaves like most of your basic quirk-electropop records, endlessly inviting, understated electro-twee in the manner of Here We Go Magic’s more subtle material, stuff that’s considered electro-folk for lack of a more imaginative term; it’s simply very agreeable, very, you know, pleasant. These guys have hung out a Kings of Convenience franchise shingle to some extent, also, hence there’s softer, okay, electro-folk. Moving forward there are disagreeable moments made of things that don’t fit if you’d hoped to throw this thing on for background steez, for instance the unnecessarily loud Figurine-doing-shoegaze non sequitur ‘Afternoon’. I’m all for small-potatoes producers using everything at their disposal to make interesting things, but am I the only one getting fed up with having friendly chill out records suddenly remind you that there’s danger at every goddamned corner, and the terrorists are coming, and blah blah blah screeeech?
Grade: B-
https://www.youtube.com/watch?v=1PqHfEImntw
